Social media marketing – Right City Media

Social Media Advertising

40% of UK adults say it is important that companies they purchase from have a strong social media presence and 34% of all UK adults say they would rather engage with a brand on social than visiting a physical location.

With stats like these, a social media campaign is crucial for any brand to succeed. Our social media management service is designed to help ambitious firms leverage social media to meet their objectives.

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Grow Your Brand With Our Social Media Management Services

Social media plays an integral part of any holistic marketing strategy. Social media can help a brand extend its reach, brand awareness and build a captive audience you can engage with. Our team of Social Media experts will carefully craft a social media strategy to achieve your objectives and we will ensure we understand your brand and its values to create compelling content that resonates with your target market.

We manage the day-to-day running of your social media profiles: Everything is based on a predetermined strategy, and we review this with you regularly. You will have a dedicated account manager from the very beginning who will become an extension of your business and work to engage with the right audience at the right time to reach your objectives. Just as a jura hausarbeit ghostwriter can be an invaluable assistant in writing a term paper, ensuring precision and adherence to academic standards, we don’t just arbitrarily post updates. Instead, we use data from your campaigns to calculate what to post and the best time to post an update to receive the best response. This ensures that every action taken is optimized for maximum engagement and effectiveness.

How Will Using a Paid Social Media Agency Benefit My Business?

Big data and machine learning allows you to target and reach your audience with ease using social media marketing. Each paid social platform is designed to facilitate the goals of your business, whether that be brand awareness, engagement, sales or one of many other objectives. Advertising on social media gives your brand instant visibility, and in a crowded market, making sure your social ads look the part and reach your target audience is everything. That’s where we step in. Partnering up with a digital marketing agency for your paid social management not only saves you time, but it also gives you instant access to a team of social media advertising experts.

Our social media marketers will manage your paid social ad campaigns from top to bottom, identifying and targeting the users most likely to convert, designing high-performing ads and optimising round-the-clock for maximum results. We’ll help build and optimise your marketing strategy, keeping your business ahead of the competition.

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What is Paid Social?

Social media advertising is one of the most important digital marketing channels for any brand, especially those in a b2c industry. By combining eye-catching ad design and intelligent data, paid social is an incredibly powerful tool and helps capture user attention at all stages of the buying journey. Your customers spend their time on social media, so putting your products in front of their eyes can lead to big results.

From Instagram to TikTok, we’ll put your paid social campaigns on the best social networks to fit your brand. Planning, implementing, and optimising a social media advertising can be incredibly effective, helping you boost reach, ROAS (return on ad spend) and revenue. That’s what we like to see.

Is Paid Social for Me?

Paid social advertising is considerably cheaper than traditional advertising channels such as television, making it highly accessible for brands of all sizes. What’s more, pinpoint audience targeting makes it hyper-relevant. It’s important to remember that paid social advertising amplifies the position your business is in. If you have a poor product and a website that doesn’t convert, pushing people to site via social media campaigns simply won’t work.

We’ll complete a full audit of your current social media marketing, wider digital marketing strategy, and website before you sign up. Beyond that point, we’ve put together a comprehensive checklist, helping make sure you’re ready to advertise on paid social for best results. We’ll guide you through every step of the way.

Instagram Ads

With over 1 billion monthly active users, Instagram is also a crucial paid social channel for for eCommerce. Of all the social platforms, Instagram is perhaps the most visually appealing, and it’s this eye-catching aesthetic that makes it the perfect place for advertisers in the fashion world to push their campaigns, and it’s also great for the travel, homeware, and food sectors. In-app shopping features put your products front and centre, making it even easier for users to make that all-important purchase. We’ll create thumb-stopping ads that grab attention in the feed and on Stories, giving your brand that Insta treatment.

Facebook Ads

When Facebook burst onto the scene back in 2004, not many people would predict it to
grow into the giant it is today. 17 years on, Facebook Ads Manager is the most powerful paid advertising tool around, helping businesses across the globe expand their audiences. With 2.60 billion monthly active users, Facebook remains the place to be for brands of all shapes and sizes. Facebook advertising is ideal for B2C eCommerce, with intelligent audience targeting tools ensuring you put your ads in front of the right users. If you want hyper-targeted, high-ROI campaigns, Facebook is the place to be.

Paid Social Platforms

We’ll help identify which social media platforms are right for your business. Different channels have different functionalities, with more and more options on offer for advertisers. Facebook Ads Manager remains the ads giant as it stands, but Snapchat, TikTok and Pinterest are upping their games. By understanding your target audience and where they hang out, we’ll help you build the perfectly crafted paid social strategy.

Snapchat Ads

Over 300 million people currently use Snapchat, and the media-sharing app is a hit with millennials, making it a great choice for eCommerce businesses. Put your adverts in the users’ palms with eye-catching, fullscreen ads and you might just hit new heights with your conversions. Our team love Snapchat advertising, and we’re keen to show you why.

Pinterest Ads

Another visually focused platform, Pinterest surprisingly has a thriving commercial element to it, with many users browsing pins to help make purchase decisions. Savvy marketers should make use of this – Pinterest is fantastic for B2C brands in sectors such as fashion, furniture and food. With around 250 million users, Pinterest can be a powerful addition to your paid social advertising strategy, especially for those users currently in the consideration part of the customer journey.

TikTok Ads

With over 800 million monthly active users, TikTok is a beast that can’t be ignored, especially if your audience includes a Gen Z demographic. Around 41% of TikTok users are aged between 16 and 24, making it a must for brands targeting a young audience. TikTok’s appeal is its addictive nature – the average user spends almost 52 minutes of their day using the app – that’s a lot of potential for your brand to get in front of their eyes. If you’re pushing D2C products to a Gen Z audience, advertising on TikTok should be up there on your list of priorities.