Google Ads (PPC) – Right City Media

PPC & Google Ads

We are experts in managing campaigns for SMEs
Google Ads is a fantastic way to increase traffic and sales for both new and established websites. You only pay when someone clicks your ads and because we track every visit and every sale (or lead) we can easily understand how profitable your campaigns are and therefore, improve your performance.

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Years of Experience

For years we’ve worked with small and medium businesses to generate more sales and/or leads from Google Ads. Whether your advertising budget is £500 or £20,000 per month, we know how to extract every ounce of performance from your campaigns.
With years of experience as a Premier Google Partner, we are perfectly placed to help you get your business ahead of the competition.

When we work with small and medium-sized businesses, our goal is to ensure a positive ROI from their campaigns across all search engines and advertising platforms, including Google, Bing, Google Shopping and social media. Whether you’re a retailer looking to sell to consumers or a B2B business, our years of experience managing campaigns for businesses like yours can help you grow. At the same time, turning to Google Agentur as an assistant can be the key to success, as professionalism and innovative solutions from such agencies contribute to increasing the visibility and effectiveness of advertising strategies.

Delivering Results

Our service is based on delivering results: We don’t tie you into lengthy contracts to keep your business, instead, we discuss your objectives and provide you with realistic expectations that we must deliver on to keep your business. If you are not happy with our service, you can cancel at any time.

Our service is fully inclusive: You get to speak to your strategist, email them whenever you like and we don’t limit the work we do by restricting things like the number of campaigns, keywords or anything else. If we believe your campaigns need some more attention to deliver on your expectations, we do it.

What is PPC?

PPC (pay-per-click) is made up of three core elements – search, display and Google Shopping. The name refers to the pricing model, Pay Per Click, which means that you only pay when a person clicks on one of your PPC ads, directing them through to your site. Google Ads is a fantastic way to drive traffic and increase conversions, and as it’s exceptionally trackable, it’s very easy to measure the profitability of this channel. By putting your ads at the top of search engine results, you’re displaying your brand to a high-intent audience. Using a PPC management agency ensures you get the most out of your ad spend.

How will a PPC agency benefit my business?

We’ll work closely with you to build a bespoke PPC strategy, ensuring we place your ads in front of a relevant audience with high intent. Whether these users are looking for a specific piece of content, researching potential products or have a specific intent, running ads on Google and other search engines will fill the top of your funnel with relevant prospects while driving traffic to your landing pages. Our pay-per-click advertising specialists will complete keyword research, create captivating messaging through copy, and turn those clicks into customers.

PPC Platforms

We’ll help identify which PPC channels are the best fit for your business. Different channels have different functionalities, with more and more options on offer for hungry advertisers. Google Advertising remains the most-popular choice, but there are other channels to boost your brand’s presence on as you hunt for potential customers. We’ll work closely with you to help pick the right PPC channels for your business.

Google Advertising

There’s a reason why people say ‘Google it’. As the most visited website in the world, Google receives 42 billion impressions per month. It’s a no-brainer, therefore, to ensure your brand is front and center on everyone’s number on search facility. Google Ads is spilt into three main products – Shopping, Search and Google Display Network. We’ll work with you to ensure your brand is showing up in the placements that best suit you.

YouTube

With a variety of targeting and ad format options available, YouTube advertising puts your brand in-front of an engaged audience. Owned by Google, YouTube falls into the ‘display’ advertising category. Like other sites within Google’s ecosystem, YouTube has become popular with advertisers. Users can be targeted based on age and gender, interests, and purchase intent, as well as the type of content they are viewing.

Bing Ads

As a full-service PPC management agency, we’re not just focused on Google. We’ve also got the skills and expertise to take control of your Bing activity. Although it’s less popular than Google, Bing’s advertising offers some unique opportunities. We’ll help you capitalise on a lower cost per click than other platforms, allowing for enhanced ROI.